Emotional Strategy

When was the last time you asked how your workplace feels? Not the metrics. The mood. The way people show up, connect, and perform.

Every workplace has an emotional culture. The question is whether you’re shaping it or letting it run on autopilot.

Emotion drives performance, trust, resilience, and adaptability. Yet most organisations ignore it, treating emotion as private or irrelevant to strategy. But here’s the truth:

• Culture is how people feel on a Monday morning, not a value on the wall

• Leadership is emotional influence, not a job title

• Engagement is everyday behaviour, not a quarterly score

• Customers and stakeholders feel what your people feel — every touchpoint, every moment

Emotional strategy is a powerful lever for performance, wellbeing, and long-term success.

It works at the behavioural level, shaping how people show up, respond to pressure, and relate to each other day to day. This is about strengthening culture from the inside out.

$1 invested in emotional intelligence returns $4*

What is Emotional Strategy?

Emotional strategy is the intentional design of how emotions are felt, expressed, and influenced across your organisation. Just like you have a business or customer strategy, you need an emotional strategy to guide:

• How your culture feels

• How your leaders show up

• How your people cope with change

• How your stakeholders and customers experience your brand

Workplaces are living systems powered by people. And people do their best work when emotion is acknowledged, shared, and designed with intention.

Because whether you’re paying attention or not, emotion is already shaping your organisation:

• It drives decisions

• It fuels how people handle stress

• It defines psychological safety

• It influences customer experience

• It underpins performance and reputation

Our Framework: Four Fields of Emotional Strategy

We have four critical Fields where emotion drives action:

• Culture - Build emotionally intelligent cultures that align and energise

• Leadership - Equip leaders to lead with clarity, empathy, and presence

• Change - Navigate disruption with emotional awareness and support

• Stakeholders & Customers - Build trust through emotionally aligned relationships

We can deliver this across three types of engagements:

• Workshop - 3 to 4 hours

• Short Engagement - 6 to 8 weeks

• Program - 12 weeks to 12 months

* https://www.psychologytoday.com/ca/blog/emotional-intelligence/202103/the-roi-of-emotional-intelligence-at-work
** https://pubmed.ncbi.nlm.nih.gov/16436018/